LIGHTNING BOLT
This brand was borned in Hawaii 1971 to represent the true spirit of surfing and inspired one of the most iconic lifestyles of the last century.
The history of Lightning Bolt goes back to when the style of surf was being redefined, when there no limits for Hawaiian surfers as the mythic Gerry Lopez and Rory Russell. Nobody surfed Pipeline as they did. They were the Style Masters. The world was mesmerized by these surfers who matched Pipeline’s power and beauty with grace.
Pipeline became the most famous wave in the world and since then the Bolt became the most popular brand image on surfboards… the first thing coming out of the tubes. The symbol meant energy – the energy of Hawaiian surf, but also the energy of human physicality and artistry to make the surfboards to ride that energy deeper, faster and more radical.
In the mid ‘70s the company moved into clothing: practical trunks for surfing and t-shirts for cruising. The world wanted that Bolt energy, and the clothing line exploded like a spitting wave at the Pipeline, inspired in its riders lifestyle.
Today Lightning Bolt continues to inspire a new generation of surfers, those who praise the original soul surfing values and who believe that surf is more than just a sport – it is a way of life. A cool and relaxed attitude, a soul surfer and a free rider state of mind.