Once upon a time…Hartford
The beginning of the brand was in the United States in 1979 by Yves Chareton. The Hartford project tried to bring a twist of modernity to the American wardrobe classics, when a New York manufacturer sold him old stocks of Oxford and chambray fabric, ideal to make the first vintage-inspired Hartford shirts.
The studio returned to Paris a few years later and the brand became synonymous with faultless materials and style by mixing European influences with a very west coast casual style. Hartford became the brand for lovers of the sea and adepts of a chic and casual lifestyle.
THEIR PHILOSOPHY IS THE REASON WE CHOOSE HARTFORD “ALTERNATIVE CLASSICS”
At Hartford the garments are made from the finest European fabrics, such as French linen, cotton fabrics from Albini in Italy, Maruwa in Japan, or Liberty.
The “Alternative” stands for amusing and elegant details, such as the tiny Hawaiian dancers embroidered on a shirt, Tahitian flowers on swim shorts, or antic batik on a tee-shirt… An indispensable touch of humor and this is why it fix perfectly with Boxroom15 selection.
Hartford today offers a complete and modern wardrobe for men of all generations. Men collections are a subtle mixture of casual style and refinement. It includes emblematic pieces such as button-down shirts in Oxford or denim, military or unstructured jackets, pleated pants and not to mention vintage-inspired swimwear.